SOFIA: Swiss-owned Bulgarian outsourcing giant Wizcom has changed its name to Sciant today Tuesday, (October 05, 2004).

The name change takes effect immediately and the company's subsidiaries also will change their names to delete references to Wizcom.

Company chief executive Steve Keil said that the name change was indicative of the size and importance of the company.

"Wizcom was a great name nine years ago when we were a small company working out of an apartment, but it is not so good now we are a multi-national company working for some of the most prestigious names in the IT industry," Keil said.

Sciant is Latin and it means 'the process of gaining knowledge'. Keil said that the name suggests an approach, a methodology, a reasoned structure, which is at the heart of the way Sciant does business.

This image is designed to emphasize Sciant's hard won experience and skills in the IT market and depict us as a company which is trusted, he added.

The company, whose customers include Boeing, Tumbleweed, Aonix, Ford, DHL, General Motors, Swiss Post, Scaletools, Siemens, Nortel and Westbridge, has had a metoric rate of growth in the last two years almost doubling in size.

Keil is predicting that growth will continue with the company doubling again over the next 12 months.

"For many years we have been the best kept secret in outsourcing, relying entirely on word of month. The change of image is about us making a statement about who we are and what we are becoming," he said.